LINK by Prudential

Connecting workers to solutions that can help them reach their goals.


of American workers don’t have enough savings to meet a $500 financial emergency.*

With LINK, your workers don't have to be among them.

Visualizing Goals, Taking Action

LINK by Prudential Participant Video

Help workers visualize goals, recognize gaps and take action including connecting with a financial professional for help.

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One Family’s Experience

See how LINK by Prudential® is helping workers achieve financial wellness.

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LINK by Prudential brochure

Learn how to connect workers with meaningful financial guidance and solutions.

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Take a Look at LINK by Prudential

Visit the LINK by Prudential website to see LINK in action and find out more about the solution.

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Meet LINK by Prudential sample emails

Take a look at the sample emails Prudential sends to web-registered workers when you upgrade to, or launch, LINK in your workplace.

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LINK by Prudential Participant Engagement

LINK by Prudential® is a personalized, interactive experience that learns what’s important to each of your workers and then connects them with solutions and financial professionals to help them achieve their goals.

View the LINK by Prudential participant materials

*, “63% of Americans Don’t Have Enough Savings to Cover a $500 Emergency,” January 6, 2016.

LINK by Prudential is an umbrella marketing name for Prudential Customer Solutions LLC (“PCS”), Prudential Annuities Distributors, Inc. and various subsidiaries of The Prudential Insurance Company of America. Prudential LINK and LINK by Prudential occasionally may be referred to as LINK.

For Compliance use Only:1018799-00003-00

For Compliance use Only:

LINK by PrudentialLINK by Prudential® is a personalized experience that learns about what’s important to each worker, connecting them with solutions and financial professionals to help them reach their goals. LINK helps workers visualize and take action on goals, like establishing emergency savings or protecting loved ones.
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