Integrated. Convenient. Relevant.

How does a workforce achieve financial wellness? With guidance that helps them manage day-to-day finances, achieve financial goals and protect against risks.

Driving Better Financial Wellness Outcomes

New financial wellness capabilities are available to help your workers lower or refinance student loan debt, build a financial roadmap, learn to better manage their financial lives and get easy access to retirement counselors when separating from service. 

View capabilities guideOpens in a new window

Capabilities spotlight

Credit and Debt Management Program

Offered through GreenPath, free initial debt counseling helps participants understand their financial situation, learn about their debt management options, receive recommendations for how to get out of debt and develop a personalized action plan to meet their goals. A debt management plan, if recommended, can also be implemented (for a fee) to help most participants pay off their debt in three to five years.

Learn more

LINK by Prudential

LINK by Prudential® is a personalized experience that learns about what’s important to each worker, connecting them with solutions and financial professionals to help them reach their goals. LINK helps workers visualize and take action on goals, like establishing emergency savings or protecting loved ones.

Learn more

Prudential Pathways webinars

Our series of educational webinars are designed to boost your workers’ confidence and the skills they need to achieve their financial goals. Webinars make it easy for your workers to engage with key financial topics and are offered at no cost.

Learn more

Retirement Counseling Services for Retirees and Job Changers

Easy access to retirement counseling makes life simpler for you and your workers, especially when separating from service. When they need to review their options, including consolidating accounts via rollover, Prudential can help.

Learn more

Student loan assistance

Help address your workers’ financial struggles with student loan assistance offered through Vault. Vault Advisor helps workers aggregate loans and choose repayment scenarios suited to their unique situations. While Vault Pay, an optional feature, helps workers pay down their student loan debt with employer contributions.

Learn more

Additional Capabilities

Emergency savings

Most Americans don’t have enough savings to cover unexpected expenses. Helping workers build emergency savings by enabling after-tax, payroll-deducted contributions in an existing retirement plan, is a potential solution.

Learn more

Prudential Retirement app

The enhanced Prudential Retirement app enables your participants to manage their financial future with ease and efficiency — from anywhere, at any time. Participants can now adjust allocations, initiate transfers, make contribution changes (if applicable), view fund performance, and more with just the push of a button.

Learn more

Account Access Via Alexa

On any Alexa-enabled device, Prudential Retirement account holders can check their balances, rates of return and outstanding loan balances—the top three reasons they log in to the Prudential Retirement® website.

Learn more

My Financial Life—information any time, anywhere

The My Financial Life tab is the gateway to our full set of digital capabilities. Content will be personalized, reflecting workers’ engagement over time.

Learn more

My Accounts

The My Accounts tab provides a consolidated Prudential account view and one‑click access to My Financial Life, the gateway to the financial wellness digital experience.

Monthly financial wellness digest

Delivered automatically, our monthly email engages workers with personalized content in an easy‑to‑read format. It also highlights new financial wellness features as they’re rolled out.

Capabilities to Help You Optimize Benefits

A financially well workforce benefits your organization with improved productivity and engagement. Aggregated data from financial wellness activity provides insight to help you enhance workforce management and optimize benefits.

Financial Wellness Activity Report

The Financial Wellness Activity Report for Plan Sponsors is available on demand on the plan sponsor website. The report includes email engagement, financial wellness assessment engagement, content views and tool usage.

Log in to sponsor centerOpens in a new window

Amazon, Echo, Alexa, Dash, Echo Dot, Echo Show, Amazon Tap, Amazon Fire TV and all related logos are trademarks of, Inc. or its affiliates. Apple and iPhone are trademarks of Apple Inc., registered in the U.S. and in other countries. App Store is a service mark of Apple Inc. Android and Google Play are trademarks of Google Inc.

Prudential Workplace Solutions Group Services, LLC (“PWSGS”) provides access to a number of Financial Wellness products, services, seminars and tools offered by PWSGS, its affiliates or third parties. PWSGS is a subsidiary of Prudential Financial, Inc. PWSGS is not a licensed insurance company, does not provide insurance products or services and does not provide financial, investment or other advice. Individuals should consult appropriate professionals when making financial, investment and tax decisions.

The student loan assistance services are provided by Student Loan Benefits, Inc., doing business as Vault. Vault is a third-party provider that is independent from Prudential and its subsidiaries. Student loan assistance services are provided through a voluntary, individually selected program that is not a group insurance product and is not part of any employee benefit plan. Access to Vault student loan assistance services is provided through Prudential Workplace Solutions Group Services, LLC (“PWSGS”). PWSGS is an affiliate of Prudential Financial, Inc. PWSGS is not a licensed insurance company and does not provide insurance products or services, and does not provide investment or other advice.

The products and services described in this document are voluntary products and services that are offered on an individual basis. They are not part of any employee benefit plan, or any program sponsored or endorsed by an employer.

Prudential LINK is an umbrella marketing name for Prudential Customer Solutions LLC (“PCS”), Prudential Annuities Distributors, Inc. and various subsidiaries of The Prudential Insurance Company of America.

Investment advisory products and services are made available through Prudential Customer Solutions LLC, an SEC registered investment adviser.

PCS is not a licensed insurance agency or broker. Life insurance and annuities are issued by The Prudential Insurance Company of America (sometimes referred to as “PICA”), Pruco Life Insurance Company (except in New York, issued by Pruco Life Insurance Company of New Jersey), Newark, NJ (main office). Variable annuities are distributed by Prudential Annuities Distributors, Inc., Shelton, CT and sold by registered representatives of Pruco Securities, LLC (“Pruco”), member FINRA, SIPC. Retirement products and services are provided by Prudential Retirement Insurance and Annuity Company (PRIAC), Hartford, CT or its affiliates. PRIAC is a Prudential Financial company. Securities products and services are offered through Prudential Investment Management Services LLC (PIMS), Newark, NJ, a Prudential Financial company. All are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligations.

Prudential LINK financial representatives are licensed insurance agents and appointed to represent The Prudential Insurance Company of America and its affiliated insurers and are registered representatives of Pruco.

Prudential LINK financial representatives currently offer a more limited range of insurance and annuity products (“insurance products”) as compared to the range of insurance products offered through other Prudential distribution channels. Prudential LINK financial representatives currently offer only insurance products issued by PICA and its affiliates (“Prudential companies”). It is generally more profitable to Prudential if you purchase insurance products that are issued by a Prudential company than a non-Prudential company.

Prudential LINK and LINK by Prudential occasionally may be referred to as LINK.

Retirement Counselors are registered representatives of Prudential Investment Management Services LLC (PIMS), Newark, NJ, a Prudential Financial company.

Prudential Pathways seminars are provided by a Prudential Financial Professional with The Prudential Insurance Company of America and are not intended to market or sell any specific products or services. Offering this seminar does not constitute an endorsement of Prudential products or services in any way.

For Compliance use Only:1004324-00006-00

For Compliance use Only:

Prudential logo